Facebook tips for the week

Put ad's in their own campaigns if want any control over starting or stopping activity. If you have multiple ad's in a single campaign, there either all running or all paused.

What really sucks is once you create an ad with targeting parameters you can't go back and edit those parameters. You have to start completely over. I would really like to adjust the age range for an ad each week and compare the results.

Facebook doesn't allow you to use special characters especially in the title. But it appears you don't need to worry about it because once your ad is approved you can rename the title and use special characters like "$".

What I would like to see is support for dayparting. I tend to shut down my ads late nite after they have hit their budget and then resume their activity around 6pm. Night time is a huge wave of traffic.

Facebook ads don't add up

Facebook's ad system is a joke when compared to google and yahoo. You get what you pay for at the moment. I'm finding 20% or more FB clicks never show up in analytics. Maybe it's a problem since their system is new but it's costing me at the moment.

Advertising on Facebook is similar to Craigslist, it's like a garage sale since you still have no idea who will show up and doubtful they will buy.